Title

Adidas Legacy

Adidas Legacy

Category

FILM

Client

Adidas

Adidas

Year

2020

2020

Overview

At its heart, the project asked: What legacy will you leave behind? And through intimate portraits, local partnerships, and authentic storytelling, it honored the everyday grind and spirit that live in these young athletes.

Born from the idea that greatness is built, not born, the Legacy Project partnered with high school basketball programs across the country to uplift Black and Brown student-athletes through mentorship, storytelling, and long-term support. It wasn’t just about who could hoop. It was about who they are off the court. Their dreams, their voice, their future.

Credits

Cinematographer

Jason Chandler

Jason Chandler